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We have the entrepreneur at heart


We support start-ups and SMEs on how to start, grow and run a sustainable business with a focus on strategic, operational and commercial excellence. The Hub East Africa is not a traditional incubator, but a novel concept putting the success of the entrepreneur at the core of its business.

The Hub East Africa is a knowledge centre that exists to inspire and cultivate professional entrepreneurship among startups and SMEs from diverse sectors in the East African economy. As an organization that is actively involved in a day to day engagement with entrepreneurs, it is our core business to support businesses to start, grow and scale into sustainable enterprises. We are not an incubator in the traditional sense but a knowledge hub providing trainings and other programs and activities to entrepreneurs focusing on strategic, operational and commercial excellence. In addition we provide the full eco-system consisting of desk/office space and financing solutions through the different partnerships we have established.

We regard entrepreneurs and entrepreneurship in high esteem as a driver of change, development and progress. Entrepreneurs build businesses that create value, employment opportunities and deliver crucial services and products where it is needed most. We believe in entrepreneurs being the silent motor of our economy. In an economy that has the ambition to take up opportunities, it is our mission to support entrepreneurs to take full advantage and own up to their potential.

Cohort 2


Start in April

Hubcubation: for entrepreneurs ready to start and grow their business. Hubcubation is an intensive 6-months program helping you to invest your efforts where it matters most: growing your business to gain a competitive edge by building a strong and stable customer base – as the saying goes: the best investors are your customers. After the program, you will be confident that your business is going to sustain itself thanks to the right products you are offering to the right customers at the right price. You will have learned how to grow your one (wo)man show to become a team manager with a vision for the future. We will have linked you up with matching investors if required. Our building blocks focus on strategy - leadership - finance - marketing & sales - product development - distribution - after sales support - processes & procedures. Hubcubation is set up as a program for starting entrepreneurs whose business has been in operations for less than 2 years. Program fee: 45k.

Activities Agenda Join our training programs and events

Activities for Startups and SMEs

Life as an entrepreneur can be a constant challenge. We support your business through our training programs and organise different activities to inspire you in your journey.

18 May

Business Breakfast

embugua // Community Activity
19 May

Pitch to The Ladykillers

embugua // Community Activity
20 May

Building Block on Leadership

embugua // Signature Program
24 May

Black & White Debate

embugua // Community Activity
25 May

Masterclass NGOs for Profit

lkbakker // Signature Program
21 Jun

Develop a Sustainable SME

lkbakker // Signature Program

Office/Desk Space KSh 45k/10k per month

wifi - backup power - library - microwave - hot shower - luscious garden


Become a member of The Hub East Africa for KSh 2,000 per year and enjoy the following privileges:

Community  Discount

Enjoy special discounts on our activities and workshops and co-working space as well as with selected partners.

Personal Development Track

As an entrepreneur you are the core of your business' existence. We explore with you your strengths and weaknesses as a person and as a leader.

Motivational Support Track

There are times when you can use a supporting helping hand in meeting your goals and milestones. We support you to hold yourself accountable.


Knowledge Portal

Grow your knowledge with our collection of business and other books or dive into our eLearning collection filled with original and curated content.

Free Advisory

Get brutally honest and independent advise that helps you and your enterprise to grow.

Premium Newsletter

Life as an entrepreneur is hectic enough without having to worry about keeping up to date on industry trends - we do that for you.


Bebeto Ochieng and Kenneth Otieno

Exposition at The Hub East Africa

“I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life and that is why I succeed.”

Michael Jordan

Resident StartUps Join our community

An inspirational co-working environment

We service entrepreneurs from all sectors with special attention to food & agribusiness, tourism, technology & innovation, social enterprises and the creative sector. In addition to office, desk and meeting space, we support your business with practical knowledge on how to run and grow it sustainably.

Social Enterprise GiveWatts

GiveWatts brings clean and safe energy to people in developing countries, starting with East Africa

Social Enterprise Impact Africa Industries

Impact Africa empowers young girls and women by giving them affordable sanitary pad kits as a support to education.

Technology Armacom

Armacom carries out every aspect of wireless telecoms network infrastructure delivery. From acquisition, planning and design through to deployment and optimization.

Healthcare Optimal Wellness

Optimal Wellness provides comprehensive and qualitative therapeutic and holistic wellness therapy, care and support

Healthcare Zamasimba

Building a healthy & energetic society through yoga and contemporary fitness. Making you feel good about yourself.

Social Enterprise Zawadisha

Driving economic and environmental change in communities through micro-loans for women entrepreneurs.

Creative Sector Niyara Designs

Niyara Designs for architecture and interior design

Financial Services Intellecap

Intellecap is a consulting, investment banking & research services firm, working with enterprises, investors and donors to drive business solutions for development

Technology Dream Culture

Dream Culture helps students & adults identify their personal talent by means of a personalised and unique career test. Turn your passion into your career!

Our Blog

Stay Inspired

Find Us on Waiyaki Way with Manyani Road

5 minutes from Westlands; 15 minutes from CBD

The Hub East Africa is a five bedroom bungalow turned office with different set ups for desk space and meeting rooms. Wifi is available throughout the compound including our inspirational garden. Opening hours: Monday to Friday from 7am to 7pm & Saturdays from 9am to 5pm. Come and check us out for yourself! We're the first white gate to your left on the slip road parallel to Waiyaki Way leading up to Deloitte. Bus stop: White House. Contact: