We have the entrepreneur at heart


We support start-ups and SMEs on how to start, grow and run a sustainable business with a focus on strategic, operational and commercial excellence. The Hub East Africa is not a traditional incubator, but a novel concept putting the success of the entrepreneur at the core of its business.

The Hub East Africa is a knowledge centre that exists to inspire and cultivate professional entrepreneurship among startups and SMEs from diverse sectors in the East African economy. As an organization that is actively involved in a day to day engagement with entrepreneurs, it is our core business to support businesses to start, grow and scale into sustainable enterprises. We are not an incubator in the traditional sense but a knowledge hub providing trainings and other programs and activities to entrepreneurs focusing on strategic, operational and commercial excellence. In addition we provide the full eco-system consisting of desk/office space and financing solutions through the different partnerships we have established.

We regard entrepreneurs and entrepreneurship in high esteem as a driver of change, development and progress. Entrepreneurs build businesses that create value, employment opportunities and deliver crucial services and products where it is needed most. We believe in entrepreneurs being the silent motor of our economy. In an economy that has the ambition to take up opportunities, it is our mission to support entrepreneurs to take full advantage and own up to their potential.

Cohort 3


Start in August

Hubcubation is a 5-month program designed for entrepreneurs who have been in business for 1-3 years and want to take their startup to the next level of professionalism and sustainability. The program has a 360' approach build on three pillars: knowledge, network and mentor/coaching. In ten workshops you will go through all elements required to run a business: from strategy to operations, from marketing to management. The workshops are very practical in their application: we use proven business concepts and frameworks to support you understanding the industry that you’re in, developing the right strategy to become better at selling the right product to the right customer at the right time at the right price. It will support you to operationalize your strategy, making your business profitable consistently. We support your business by connecting you to potential partners, customers and investors where relevant, with the one goal in mind: support you as an entrepreneur to grow your business. We combine theory with practical application relevant to everyday business management. Note: Hubcubation is not an entry level course on entrepreneurship nor meant for micropreneurs. The set up of the program is part-time with every two weeks a full day workshop and coaching at your convenience. Program fee: KSh 45,000.

Our Success Stories...


"The Hub East Africa" doesn't just provide business knowledge and support, they really push you to be your best; even beyond what you thought you had in you." - Nyokabi Mwangi of Tosheka Textiles

Happy Customers who participated in our programs:


Agenda for August

Life as an entrepreneur can be a constant challenge. We support your business through our training programs and organise different activities to inspire you in your journey.

- for a description of the different activities, click here -


Pitch to The LadyKillers

2:00 - 4:00 pm // FREE // If you want to get tested on your business model and strategy, why not pitch and receive brutally honest feedback helping you to take stock of where your business is at.



2:00 - 4:00 pm // FREE // We invite entrepreneurs in our community to share her or his knowledge for everyone to benefit. This is the platform where eyes are opened and partnerships are formed.


Business Breakfast

7:30 - 8:30 am // KSH 500 // You are invited to challenge and share your ideas with experienced business and thought leaders regarding a particular topic. Taking your time, sitting down over breakfast.


The Hub Talks

6:00 - 8:00 pm // KSH 1000 // Panel discussion where business thought leaders and experts inspire entrepreneurs by sharing their experience and insights as to what it really takes to run a business.

Office/Desk Space KSh 45k/10k per month

wifi - backup power - library - microwave - hot shower - luscious garden


Become a member of The Hub East Africa for KSh 2,000 per year and enjoy the following privileges:

Community  Discount

Enjoy special discounts on our activities and workshops and co-working space as well as with selected partners.

Personal Development Track

As an entrepreneur you are the core of your business' existence. We explore with you your strengths and weaknesses as a person and as a leader.

Motivational Support Track

There are times when you can use a supporting helping hand in meeting your goals and milestones. We support you to hold yourself accountable.


Knowledge Portal

Grow your knowledge with our collection of business and other books or dive into our eLearning collection filled with original and curated content.

Free Advisory

Get brutally honest and independent advise that helps you and your enterprise to grow.

Premium Newsletter

Life as an entrepreneur is hectic enough without having to worry about keeping up to date on industry trends - we do that for you.

Our Blog

Stay Inspired

Find Us on Waiyaki Way with Manyani Road

5 minutes from Westlands; 15 minutes from CBD

The Hub East Africa is a five bedroom bungalow turned office with different set ups for desk space and meeting rooms. Wifi is available throughout the compound including our inspirational garden. Opening hours: Monday to Friday from 7am to 7pm & Saturdays from 9am to 5pm. Come and check us out for yourself! We're the first white gate to your left on the slip road parallel to Waiyaki Way leading up to Deloitte. Bus stop: White House. Contact: info@thehubeastafrica.com